Measuring YouTube Promotion Wisely

YouTube-Increase-Sales

Creating a high quality video and posting it on YouTube is just a part of a global mission to conquer. The rookies of YouTube promotion typically puzzle their heads with the question of how to determine the level of success achieved due to this or that video.

The first key to measuring success lies in the definition of a kind of reaction you want to get. Do you upload a piece of video to drive sales, increase online traffic or maybe enhance your customer service? Here’s a bunch of tips from HTP, digital marketing agency Manchester rocking the local market since 2001. So here we go:

  • If your goal is to generate sales, monitor the sales level. Attach the link to your website video (ideally, a special landing page) or phone number and create promotional codes to simplify the tracking process.
  • If your goal is about increasing online traffic, monitor the number of page views and unique visitors before and after releasing a video on YouTube. Use analytical tools to identify the amount of YouTube traffic.
  • If your goal is to strengthen the brand, then you will need to conduct a market research and compare the reaction of customers to your brand before and after the campaign on YouTube.
  • If your goal is to reduce support costs consumers, measure the number of support requests before and after uploading videos.

Unfortunately, the YouTube marketing newcomers tend to track the number of views only. Surprisingly for many, the guys at HTP, digital marketing Manchester agency famous for successful governmental and innovative business projects, even consider the indicator to be relatively useless. The fact that your video is popular does not mean that your goals are met. Getting millions of views is good news, though it may generate zero sales or affect the volume of support requests in no way. Entertaining the audience via YouTube is one mission, while generating sales or increase brand awareness is a totally different job. Continue reading “Measuring YouTube Promotion Wisely”