How It Works: Lifting Equipment

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The crane provides a series of operations: capturing a single piece of cargo (or package), lifting and moving it to its destination, lowering and uncoupling cargo lifting and moving lifting device or devices to the starting position for gripping, lifting and moving the next cargo. These operations are alternated in sequence, repeating at certain time intervals (cycles). Therefore, the cranes represent lifting machines of continuous or cyclical operation, in contrast to the action of continuous conveying action (e.g. pipelines) that move loads in a continuous flow.

Cranes types

Jib cranes are divided into several groups, the most numerous of which is a mobile cranes group. Granada Material Handling, also known as GMH, a reputed UK-based business concentrating its efforts on manufacturing, lifting equipment inspection and lifting equipment services, admits the share of sales of general purpose equipment accounts to 63% (statistics are actual for the year of 2012).

Other cranes of jib type (e.g., tower ones) mobile cranes differ in that they have a special device for the escape of an independent movement to the area and are equipped with various types of removable boom equipment that allows the use of cranes on a variety of works and relatively quickly adjustment of their operating parameters. These devices offer high maneuverability within the construction site. Mounting and dismounting of mobile cranes, site preparation for their operation and movement, as well as the relocation of the crane from object to object has become easier, faster and cheaper. Continue reading “How It Works: Lifting Equipment”

Measuring YouTube Promotion Wisely

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Creating a high quality video and posting it on YouTube is just a part of a global mission to conquer. The rookies of YouTube promotion typically puzzle their heads with the question of how to determine the level of success achieved due to this or that video.

The first key to measuring success lies in the definition of a kind of reaction you want to get. Do you upload a piece of video to drive sales, increase online traffic or maybe enhance your customer service? Here’s a bunch of tips from HTP, digital marketing agency Manchester rocking the local market since 2001. So here we go:

  • If your goal is to generate sales, monitor the sales level. Attach the link to your website video (ideally, a special landing page) or phone number and create promotional codes to simplify the tracking process.
  • If your goal is about increasing online traffic, monitor the number of page views and unique visitors before and after releasing a video on YouTube. Use analytical tools to identify the amount of YouTube traffic.
  • If your goal is to strengthen the brand, then you will need to conduct a market research and compare the reaction of customers to your brand before and after the campaign on YouTube.
  • If your goal is to reduce support costs consumers, measure the number of support requests before and after uploading videos.

Unfortunately, the YouTube marketing newcomers tend to track the number of views only. Surprisingly for many, the guys at HTP, digital marketing Manchester agency famous for successful governmental and innovative business projects, even consider the indicator to be relatively useless. The fact that your video is popular does not mean that your goals are met. Getting millions of views is good news, though it may generate zero sales or affect the volume of support requests in no way. Entertaining the audience via YouTube is one mission, while generating sales or increase brand awareness is a totally different job. Continue reading “Measuring YouTube Promotion Wisely”

Ultrasonic Cleaning Effectiveness Factors Overview

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The article on effective ultrasonic cleaning basics is kindly presented by Hilsonic Company – a far-famed UK ultrasonic cleaner manufacturer with 12 years of successful track record. The company experts are sharing their knowledge on the aspects having a direct impact on ultrasonic cleaning quality.

The power matters

At frequencies around 400 Hz cleaning efficiency is maintained at a sufficiently large distance from the source of vibrations, while at low frequencies it sharply decreases with increasing this distance, which is caused due to significant absorption of ultrasonic cavitation.

With the increase in power increases the intensity of the ultrasonic vibrations and cavitation improves the cleaning efficiency. However, if too much power is given a sharp rise in the intensity of cavitation in the vicinity of the source of ultrasonic vibrations is observed which contributes to the loss of energy and reduction of purification efficiency. Too high power of ultrasonic vibrations may cause undesirable mechanical damage to the workpiece as well as surface erosion. Continue reading “Ultrasonic Cleaning Effectiveness Factors Overview”